Straight Outta Co
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Straight Outta Apparel Co is probably my favourite E-Commerce story, as the way it all started was rather serendipitous. I noticed the virality of people sharing the Straight Outta Compton graphic all over social media, with the word 'Compton' replaced by their own hometown. A lightbulb went off in my head to build a t-shirt shop around this idea, and 48 hours later straightoutta.co was launched. I grew it to over $1000 in sales in 3 weeks and sold the company shortly after, and it is still being run by the new owner today!